To mark the 150th anniversary of the birth of the great Romanian sculptor Constantin Brâncuși, 2026 was declared by the President of Romania the Year of Constantin Brâncuși. Constantin Brâncuși, one of the greatest sculptors of the twentieth century, was born in 1876 in Hobița, Gorj County, and passed away in 1957 in Paris; he was buried in the Père-Lachaise cemetery. In 1904 he arrived in Paris, where he attended courses at the Royal Academy of Fine Arts. There he also worked in the studio of Auguste Rodin (1840-1917), the founder of modern sculpture, and met Amadeo Modigliani (1884-1920), the Italian sculptor settled in France. Inspired by the work of these artists, he perfected his artistic training in Paris. His works are held in museums both at home and abroad, in the Netherlands, the Scandinavian countries, France, and the United States of America. For his outstanding merits he was awarded the Order of the Star of Romania in 1923; in 1931 Nicolae Iorga proposed him for the Order of Cultural Merit; and only in 1990 was he posthumously elected a member of the Romanian Academy. One of the artist's most famous creations is the sculpture Mademoiselle Pogany, considered a national symbol of modern Romanian art. Its protagonist was Margaret Pogany (1879-1964), a young Hungarian painter who came to Paris in 1909 to study painting techniques. Visiting her studio, she asked the sculptor to make her portrait, even leaving him a photograph and a self-portrait. In 1911 Brâncuși sculpted her likeness from memory in marble and in bronze, focusing on the deep, large, almond-shaped eyes, the subdued eyebrows, the narrow nose, the small mouth, the austere hairstyle and the modest gesture of the hands, rested against the face. Between 1912 and 1933 he produced nineteen versions of Mademoiselle Pogany. The commemorative medal "Constantin Brâncuși (1876-1976). Expoziție Filatelică Omagială - București 1976" was struck in Romania at the State Mint by the engraver Ștefan Grudinschi. Executed in bronze with a diameter of 60 mm and a weight of 113.73 g, the medal is remarkable for its memorial and artistic value. Obverse: the sculptor's bust facing left, with the semicircular legend "CONSTANTIN BRÂNCUȘI - 1876-1976." Reverse: a fragment of the triptych The Gate of the Kiss. Semicircular legend: "EXPOZIȚIA FILATELICĂ OMAGIALĂ - BUCUREȘTI 1976." The medal "Constantin Brâncuși. Mademoiselle Pogany. Craiova Art Museum. 1987" was also executed in bronze at the State Mint (Bucharest); it has a nominal diameter of 60 mm (because of the circular cutting the actual dimensions are D: 45 mm; weight: 53.55 g). The obverse shows, in the central field, an image of the Craiova Art Museum framed by the semicircular legend "MUZEUL DE ARTĂ - CRAIOVA / 1987." The reverse depicts a replica of the sculpture Mademoiselle Pogany made by Brâncuși's pupil O. Moșescu, accompanied by the inscription "CONSTANTIN BRÂNCUȘI - M-elle POGANY / 1913."
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.
The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.
Elena Ploșnița
Museum Event 2013: International Project When Sweden was ruled from Moldova
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On a museum exhibition “The Universe of Calendars”
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Moments of reference from the activity of the National Museum of Archaeology and History of Moldova
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Ioan Opriș, Provocarea noilor muzeografii, Editura Istros, Brăila, 2008, 236 p., ISBN:978-973-1871-16-5.
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița, Tatiana Buianina
The cost of a visit to the museum: Analysis of a survey
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
To mark the 150th anniversary of the birth of the great Romanian sculptor Constantin Brâncuși, 2026 was declared by the President of Romania the Year of Constantin Brâncuși. Constantin Brâncuși, one of the greatest sculptors of the twentieth century, was born in 1876 in Hobița, Gorj County, and passed away in 1957 in Paris; he was buried in the Père-Lachaise cemetery. In 1904 he arrived in Paris, where he attended courses at the Royal Academy of Fine Arts...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
