The grapevine plant, now widespread across the globe, traces its origins back to the Upper Cretaceous geological period, when species of Vitis Linn appeared on Earth (Mesozoic era), followed later by Vitis vinifera L., the latter already classified among cultivated agricultural plants. Most researchers link the origin of the cultivated grapevine (Vitis vinifera L.) to the wild forest species Vitis sylvestris Gmel. Thickets of Vitis sylvestris Gmel. can still sporadically be found in the groves along the Prut and Dniester floodplains.
During the Precucuteni III - Trypillia A period (ca. 4750-4600 BC), the presence of cultivated grape seeds was clearly documented on pottery from the settlement of Ruseştii Noi I, layer I, kiln A, consisting of a seed impression on a ceramic fragment, with the elongated beak characteristic of the domesticated species Vitis vinifera L. Another seed impression of Vitis vinifera L. was recorded at the settlement of Vărvăreuca VIII, identified on the wall of a painted vessel from the Cucuteni B - Trypillia CI stage (3800-3500/3300 BC). In October, on the occasion of the National Wine Day, the National Museum of History of Moldova presents to your attention a unique relic in Southeastern Europe. The exhibit originates from the settlement Brînzeni VIII "Sâiece," belonging to the Cucuteni-Trypillia culture and dated to the Cucuteni AB2 - Trypillia B2 phase (ca. 4050-3800 BC), located in Brînzeni village, Edineț district. The site lies 2 km southwest of the locality, in a triangle formed by the confluence of the Racovăț and Drobiște streams and the local road L36 Bădragii Vechi-Brînzeni. Positioned on land 25-30 meters above the valley, it was discovered in 1966 by archaeologist Nicolaie Chetraru and investigated through excavations between 1978-1980 by Vsevolod Marchevici. The October exhibit is a grapevine leaf impression discovered in 1980. It comes from pit no. 5, partially investigated, with a maximum depth of 155 cm. From the same archaeological complex near dwelling no. 1, several grape seeds were also recovered, as noted in the excavation report. The grapevine leaf impression appears on a coarse clay lump, fired and vitrified due to secondary burning, reddish in color, with an irregular rectangular, flattened shape. The outer surface is uneven and rough. The impression surface is smoothed, with the leaf veins clearly highlighted. Measuring 99 mm in length, 110 mm in width, and 28-31 mm in thickness, the exhibit presents in full splendor an authentic grapevine leaf impression. Some researchers attribute it to the domesticated grapevine Vitis vinifera L., while others, more skeptical, consider it a wild species. Nevertheless, being discovered in a well-documented archaeological context, together with grape seeds near a dwelling, it provides evidence that grapevine was part of Cucuteni community life 6,000 years ago. These findings allow us to affirm that the process of domestication and the creation of table grapes was already underway. The diversity of Cucuteni ceramic forms, as well as the painting on some vessels, undoubtedly suggests their use as containers for various liquids. Accordingly, the emergence of wine among Cucuteni communities can be taken into consideration.
Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015
Abstract
Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.
The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.
Elena Ploșnița, Tatiana Buianina
The cost of a visit to the museum: Analysis of a survey
Tyragetia, serie nouă, vol. VIII [XXIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Museology: an academic discipline or form of cultural activity?
Tyragetia, serie nouă, vol. VII [XXII], nr. 2, Istorie. Muzeologie
The grapevine plant, now widespread across the globe, traces its origins back to the Upper Cretaceous geological period, when species of Vitis Linn appeared on Earth (Mesozoic era), followed later by Vitis vinifera L., the latter already classified among cultivated agricultural plants. Most researchers link the origin of the cultivated grapevine (Vitis vinifera L.) to the wild forest species Vitis sylvestris Gmel...
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
