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#Exhibit of the Month

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Christmas bells entered the Romanian cultural space through a long process in which archaic traditions blended with Christian belief and European influences. Long before the holiday of Christmas developed as we know it, metallic sounds played an important ritual role in old communities: they were used to drive away evil spirits, to purify spaces, and to protect people during transitional moments at the turn of the year. These beliefs have been preserved in winter customs such as caroling, the Plugușor, and masked dances, where bells and jingles were indispensable.
With the spread of Christianity, the sound of the bell also acquired a profound religious meaning, becoming an announcer of major feasts and a symbol of the Nativity. Small bells, however, were not originally used as decorations but primarily as functional or ritual objects.
The first decorated Christmas tree in the Romanian lands was the one at the palace of Prince Carol I of Hohenzollern, following his arrival in the Romanian Principalities in 1866. From that moment the tradition took root, and on Christmas Eve princes and princesses invited to the palace would take part in decorating the tree. Among the ornaments used were small metal bells, symbolizing joy, the good news, and divine protection for the home.
In the twentieth century, Christmas bells spread across all Romanian provinces and became a visual emblem of the holiday, appearing in both decorations and carols. Even during periods when religious expression was curtailed, bells remained in people's homes as signs of joy and the continuity of tradition. Today they retain this dual meaning: the echo of ancient beliefs and, at the same time, the announcement of the Birth of Christ - a symbol of hope, light, and the link between past and present.
These tinkling pieces are part of a generous heritage collection at the National Museum of History of Moldova (NMHM), which includes more than 200 cultural items. A substantial contribution to the museum's collection of decorative bells was made by Dorina Raischi, a teacher at School No. 94 in Chișinău, who donated 174 bells, of which around 30 are winter-themed. Made of ceramic, porcelain, glass, and metal, they were brought from different parts of the world and together offer a succinct picture of the global culture of bells. They add a festive note to the home and even to a gift, and it is hard to imagine Christmas without their cheerful tinkling.

Virtual Tour


Publications Journal „Tyragetia"   vol. IX [XXIV], nr. 2


Entrance ticket and museum marketing
ISSN 1857-0240
E-ISSN 2537-6330

Entrance ticket and museum marketing

Tyragetia, serie nouă, vol. IX [XXIV], nr. 2, Istorie. Muzeologie Chișinău, 2015

Abstract

Today the museum as an institution serving society is recognized as one of the largest educational and cultural resources, open to the public and having a huge impact on people. But nowadays the museum is also perceived as the market of cultural values. The activities of the modern museums are increasingly measured by economic criteria: profitability, efficiency, number of visitors, the cost of a visit, demand, cultural product, etc. And this happens not only in USA or Western Europe, but throughout the world, including the Republic of Moldova. In order to survive in the society of market economy, museums use marketing strategy, and marketing is increasingly seen as a very useful tool for the successful execution of their duties in the public interest. The purpose of marketing is to attract visitors by finding the best ways to meet their needs and desires. Since the entrance to most museums is paid, the author of this article examines the marketing function of a museum ticket as a museum product. For analysis several tickets of the museums of the Republic of Moldova, as well as from a number of European countries were taken. The objectives of the museum ticket are the same everywhere: little information for visitors, promotion of the museum, the museum advertising, and so on. Its development is a complex process that must be monitored and evaluated step by step. In fact, the ticket is a document of strict accountability, containing several mandatory attributes such as name, logo of the museum, contact information, and so on. As a result of the analysis, the author concludes that the ticket can do a lot of marketing functions: to promote the museum, to inform visitors, to promote public relations, act as a souvenir. One of the main functions of an entrance ticket is communication.

The author hopes that in the museums of Moldova tickets will begin to be actively used not only as a financial instrument and in order to create a first impression, but also for marketing purposes, in the work with museum visitors. Because the museum marketing aimed not only at generating income, but also at qualified orientation of visitors, promoting the authenticity of cultural heritage, instilling in a visitor a thirst for cultural values and good taste. In a market economy, museum specialists must use in their work different elements of the museum marketing, including entrance ticket.

Elena Ploșnița
Ioan Opriș, Provocarea noilor muzeografii, Editura Istros, Brăila, 2008, 236 p., ISBN:978-973-1871-16-5.
Tyragetia, serie nouă, vol. III [XVIII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Some considerations regarding the designing of a permanent exposition of the history museum
Tyragetia, serie nouă, vol. II [XVII], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On a museum exhibition “The Universe of Calendars”
Tyragetia, serie nouă, vol. V [XX], nr. 2, Istorie. Muzeologie
Elena Ploșnița
On museumification of the historical site Camp of Swedish King Charles XII at Varnița
Tyragetia, serie nouă, vol. X [XXV], nr. 2, Istorie. Muzeologie
Elena Ploșnița
Dictionnaire encyclopedique de museologie, sour la direction d'Andre Desvallees et de Francois Mairesse, Paris: Armand Colin, 2011, 723 p. ISBN: 978-2-200-27037-7
Tyragetia, serie nouă, vol. VI [XXI], nr. 2, Istorie. Muzeologie



 

 

Independent Moldova
Moldavian Soviet Socialist Republic
Bessarabia and MASSR between the Two World Wars
Bessarabia and Moldavian Autonomous Soviet Socialist Republic in the Period between the Two World Wars
Revival of National Movement
Time of Reforms and their Consequences
Abolition of Autonomy. Bessarabia – a New Tsarist Colony
Period of Relative Autonomy of Bessarabia within the Russian Empire
Phanariot Regime
Golden Age of the Romanian Culture
Struggle for Maintaining of Independence of Moldova
Formation of Independent Medieval State of Moldova
Era of the
Great Nomad Migrations
Early Middle Ages
Iron Age and Antiquity
Bronze Age
Aeneolithic Age
Neolithic Age
Palaeolithic Age
  
  

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#Exhibit of the Month

Christmas bells entered the Romanian cultural space through a long process in which archaic traditions blended with Christian belief and European influences. Long before the holiday of Christmas developed as we know it, metallic sounds played an important ritual role in old communities: they were used to drive away evil spirits, to purify spaces, and to protect people during transitional moments at the turn of the year...

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2026 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

 



The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2026 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC

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The National Museum of History of Moldova takes place among the most significant museum institutions of the Republic of Moldova, in terms of both its collection and scientific reputation.
©2006-2026 National Museum of History of Moldova
Visit museum 31 August 1989 St., 121 A, MD 2012, Chisinau, Republic of Moldova
Phones:
Secretariat: +373 (22) 24-43-25
Department of Public Relations and Museum Education: +373 (22) 24-04-26
Fax: +373 (22) 24-43-69
E-mail: office@nationalmuseum.md
Technical Support: info@nationalmuseum.md
Web site administration and maintenance: Andrei EMILCIUC